Built by people who
understand e-commerce.

Senty was born from a simple frustration: customer support tools weren't built for the people doing the work. We set out to change that.

Our story

Senty was born during a training course William and Philip attended together. William ended up spending most of the course answering customer emails on his phone - much to Philip's quiet frustration.

That moment sparked the idea: what if customer support didn't have to eat into everything else? What if it could be fast, time-saving, and still genuinely good?

That's exactly what we set out to build with Senty - time-saving customer support that never compromises on quality.

Human-first philosophy
Bank-grade security from day one
Built exclusively for Shopify
Validated with real inquiries at Ascendic
Time-saving support, without the quality trade-off

The people behind Senty.

Philip Hyltoft
Philip Hyltoft
Tech Lead · Co-founder

An experienced software developer responsible for Senty's infrastructure, security architecture, and engineering quality. Brings serious technical discipline to every layer of the platform.

Alexander Trolle
Alexander Trolle
Commercial Lead · Co-founder

Deep expertise working with small and medium-sized businesses, and owner of an e-commerce company himself. Drives product direction, partnerships, and go-to-market strategy.

William Pallesen
William Pallesen
Development & Testing Partner · Co-founder

Serial entrepreneur who knows exactly what it takes to bring customer support into a class of its own. Leads real-world testing and validation of Senty.