1. Introduction
Senty ApS ("we," "our," or "us") provides an AI-driven customer service assistant. We are committed to protecting the privacy of our users (merchants) and their customers. This Privacy Policy explains how we collect, use, and safeguard information when you use the Senty platform.
2. Information We Collect
To provide our services, Senty collects the following types of information:
- Merchant Information: Name, email address, and company details provided during registration.
- Customer Support Data: Information contained in emails (via Google/Gmail integrations) that the AI processes to generate response drafts.
- Usage Data: Technical data on how the platform is used to help us improve the interface and AI accuracy.
3. How We Use Information
We use the collected data strictly to:
- Generate intelligent response drafts for merchant review.
- Provide context for customer inquiries (e.g., shipping status, order history).
- Improve our AI models (data used for training is anonymized and aggregated where possible).
- Ensure the security and stability of our application.
Note on "Human-in-the-loop": Senty does not send automated responses to your customers without merchant review. All AI-generated drafts are presented to a human user for approval.
4. Data Security
Security is a core pillar of Senty. Our infrastructure is managed by professionals with experience from the highly regulated financial sector.
- Encryption: All data is encrypted in transit and at rest using industry-standard protocols.
- Access Control: Access to data is strictly limited to authorized personnel and only for the purpose of maintaining the service.
5. Third-Party Services
Senty integrates with third-party platforms to function. By using Senty, you acknowledge that data may be processed by:
- Google: If you choose to connect your Gmail account, we access email data solely to provide the drafting service.
- AI Sub-processors: To process text and generate response drafts. We ensure all sub-processors comply with strict data protection standards.
6. GDPR Compliance
For users in the European Economic Area (EEA), Senty ApS acts as a Data Processor regarding customer data and a Data Controller regarding merchant account data. You have the right to:
- Access, correct, or delete your personal data.
- Withdraw consent for data processing at any time.
- Request a copy of your data in a portable format.
7. Contact Us
If you have questions about this policy or our data practices, please contact us at: info@senty.dk